Through a step-by-step analysis process, and using mostly desk research, Semiotics helps us understand products and brands in their cultural and category context. You can sit back and relax, we do the hard work for you

This involves combining Semiotics with other qualitative methods such as. group discussions or online communities. Semiotics provides the cultural outside-in view (the ‘ingredients’ people use to form perceptions and make decisions), with qualitative research to understand how e.g. stimuli are decoded (the inside-out view)

A collaborative approach where we work together with clients (and their agency) to better understand their category and brand. Think a half day workshop in which you learn to semiotically decode your own brand